Watch swatches on my youtube

 

In case you were wondering, yes she is the first African American Woman to have a vegan makeup line being sold in target. This boss went from rejection to reflecting on a 400k brand.

I can remember always seeing and hearing about this vegan brand but I never knew the CEO was of course an African American Woman and in that moment I decided I had to try this product and support the great #blackgirlmagic. I love supporting my culture and witnessing the magic we create when we have our minds made up.

I went to bed with one thing on my mind. How was I going to get these new lippies when I just told my hubby that I’m not buying anymore makeup this week? I mean that didn’t stop me from spending 40$ in target the next day anyway. I mean I literally went the next day that they advertised that they were now in target and I don’t even shop in target like that.

Moral of the story I am supper happy for her success and journey to create a product that’s environmentally friendly, in a very classy packaging and still has that high pigment shine while being VEGAN guys!.

 

 

Find a lipbar near you

https://www.thelipbar.com/pages/store-location